Wise to Launch Hermes Sales Increase Campaign?

As a luxurious sister or brother brand with Louis Vuitton, Hermes is drooling worth. Hermes offers casual feeling with every sophisticated touch. Hermes collection contains scarves, bracelets and bags. While Hermes bags are the most famous. Outstanding quality, high-end appearance and fine craftsmanship are featuring Hermes bags.

Victoria Beckham showcases her addiction to Hermes bags all the time. She has been spotted carrying Hermes bags many times,like Hermes Kelly and Hermes birkin. Someone says Victoria is attractive to the public. It seems that she has the special taste to the bags. Her trio Hermes Kelly bag quickly caused stir in the public when she shopped on Rodeo Drive with pal Eva Longoria and son Romeo. Have you seen the report? This was just one case.

Recently it has been said that Hermes was going to increase the first quarter sales this year. Unbelievable!In the economic recession, Hermes decided to increase the sales, while many retailers and brands were feeling a big-time sales crunch. It is counter-intuitive or not. But it is proved that Hermes did launch the campaign to increase the sales price in the non-Japan Asian countries to make up the loss from Europe and Japan which has experienced modest decrease or double-digit decline in luxury goods. The increases were seen mostly in South Korea and China,which were regarded as somewhat of a Last Frontier of luxury retail by many industry watchers.

There are reasons for Hermes to release the campaign. The global economy is interconnected. If one part is in difficulty developing the economy, the other part will also be affected to some degree. While the occasion also exists that the trading partner is ready to move forward,however it is difficult for the other part to recover from the recession. So the difficult part could make a way from the confident part. And America is not exceptional.

We could not forecast whether it is wise for Hermes to release the campaign or not. Only time tells the truth. We are waiting for the day.